Tuesday, January 3, 2012

Reinforcement of Materialism: Parents vs. Peers

Today was the kind of day in Buffalo that it was so cold that you wouldn’t venture out unless absolutely necessary. Except for the little bit of shoveling I needed to do, I (Liz) did as much housework as I could handle and listened to a lot of NPR in between our lessons today.

On “Tell Me More” on NPR today, there was a segment on when parents should give in to the desire of their kids to wear expensive brand names. Overall, the segment was very good. It talked about the way people are treated based on their clothing/appearance as well as the inverse relationship between altruism and wealth. Definitely things that are of interest to frugal homeschoolers especially those concerned about the character of their kids.

However, one thing was very interesting about the program. One of the experts made a statement that the parents are the main source of socialization in this area with peers as a close second. I don’t know about you, but it seems that kids are concerned about what they wear more because of their peer group, at least if they go to school. Certainly, parents’ priorities affect kids. If parents want the latest brands in order to fit it, it certainly sets an example; but it seems that the core amount of pressure in this area is peers. Is this an accurate observation? If not, are parents broadly deceiving themselves about this peer influence and similarly the effect of full-time peer immersion in schools?


http://www.npr.org/2012/01/03/144621365/when-to-put-the-brakes-on-brand-names-for-kids

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